Digital Merchandising Manager - GCG Connectivity & Power Solutions

at GCG in Boise, Idaho, United States

Overview

Allied Wire & Cable, a GCG company ( , is looking for a Digital Merchandising Manager to lead the strategy and execution behind the online customer experience across our digital storefront. This role will focus on improving conversion performance, optimizing the online buying journey, and enhancing how customers interact with our product catalog, search experience, promotions, and checkout processes.

We are looking for someone who combines strong digital merchandising expertise with a data-driven mindset and a passion for creating intuitive, high-performing online experiences. Youll collaborate closely with Marketing, eCommerce, and cross-functional stakeholders to improve online revenue growth, customer engagement, and lead generation.

If you enjoy using analytics, customer behavior insights, and merchandising strategy to continuously improve the digital customer experience, this is an opportunity to make a meaningful impact within a growing organization.

This role offers a remote work arrangement however intermittent travel to Allied Wire & Cable headquarters in Collegeville, PA will be necessary to facilitate training, onboarding, and in-person collaboration. Travel would equate to less than 20% and would be most frequent during the first 90 days in the role.

Additionally, we are seeking candidates in either the Eastern or Central time zone to align with the work schedules of our marketing and e-commerce teams.

What Youll Do

+ Lead the development and optimization of online customer journeys designed to improve conversion rates, online revenue, and RFQ /lead generation

+ Manage the online product catalog including assortment strategy, taxonomy, product attributes, imagery, descriptions, and merchandising structure

+ Develop and execute pricing, promotional, cross-sell, and upsell strategies that support customer engagement and revenue growth

+ Optimize onsite search functionality, site navigation, checkout flows, and post-purchase communications to improve the customer experience

+ Partner with Marketing, eCommerce, Web Operations, and external development partners to implement enhancements across digital properties

+ Support roadmap planning and prioritization for improvements related to the online conversion funnel and digital customer experience

+ Analyze website performance, customer behavior, and merchandising effective